Baigent redesigns British Red Cross' website
Howard Lake | 20 January 2005 | News
Web design agency Baigent has revamped the British Red Cross’ website, introducing a cleaner style together with the first of some new features.
Baigent has translated the British Red Cross’ recent rebranding to the web, presenting an easy-to-use page layout using just red, white and dark grey.
Prominent on the front page is a new feature, ‘Red Cross in Your Area’. This enables visitors to enter their postcode to find their nearest Red Cross shop, and associated local news or events.
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Online shopping and course booking are some of the new features to be introduced shortly.
Baigent has been working with the British Red Cross since 2001, and won this redesign commission last year, competing against seven other design agencies.
Although the front page features a request for volunteers, there is no prominent request for funds, apart from the “Give” link in the top navigation bar.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.