Canada to host major TV appeal for tsunami appeal
Howard Lake | 13 January 2005 | News
Canada for Asia, to be screened today, is expected to be Canada’s biggest broadcast fundraising event to date.
Canadian musicians, sports stars, authors, comedians and celebrities, together with aid agencies and broadcasters are joining tonight to present what they say will be Canada’s biggest ever broadcast fundraising event. Canada for Asia will raise funds for relief and long-term development in the communities affected by the earthquake and tsunami in the Indian Ocean.
Confirmed participants include Mike Myers, Margaret Atwood, Celine Dion, Bryan Adams, Rush and The Tragically Hip.
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The three-hour event is being broadcast across Canada by a range of TV and radio stations. Canadian Forces Radio and Television services will also broadcast the concert live to Canadian troops in Kabul, Bosnia, the Golan Heights and the Sinai.
The event’s website is already taking donations online.
A similar telethon will be broadcast in the USA on Saturday 15 January. Tsunami Aid will feature actors such as Kevin Spacey, Halle Berry, George Clooney, Andy Garcia, Lucy Liu, and Natalie Portman, together with musicians including Madonna, Sir Elton John, Nelly, Usher, Diana Ross, Stevie Wonder, and Eric Clapton. Funds raised will be donated to the American Red Cross.
Viewers will be encouraged to donate via the telephone and online during the show. Performances from the show will be available afterwards for download and purchase from Sony’s Connect music store to add to the funds raised.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.