The Guide to Grants for Individuals in Need 24/25 - hold an umbrella over someone's head

£800,000 given by iTV viewers to Asian tsunami appeal

Howard Lake

Howard Lake | 8 January 2005 | News

Interactive TV donations to the Disasters Emergency Committee (DEC) appeal for victims of the Asian Tsunami reached £800,000 in the week to 5 January 2005.

More than 16,000 viewers have used the interactive TV function, provided by the Community Channel, to make a donation since the facility was introduced on 29 December 2004. The average donation was therefore £50.

Digital satellite viewers have been able to contribute to the appeal through the TV set by pressing the red button on their Sky remote control while watching Sky News, the Community Channel or Channel 4.

Advertisement

Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

All funds raised will go to the Disasters Emergency Committee.

Related posts

UK Fundraising
30 December 2004

DEC Asian floods appeal income rises to £25 million
UK Fundraising

Online donations outstrip phone gifts by US donors to Asian appeal
UK Fundraising
28 October 2005

Tesco bag raises £41 for Age Concern on eBay
19 November 2006

BBC Children in Need raises £18.3 million on the night

Loading

Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

Mastodon