Oxfam Unwrapped redesigned for tsunami earthquake appeal
Howard Lake | 5 January 2005 | News
Oxfam Unwrapped, the development charity’s popular alternative online gift catalogue, has been redesigned to offer items more relevant to the current Asian tsunami earthquake disaster response.
Oxfam has already enjoyed success with its Oxfam Unwrapped alternative Christmas catalogue, but it has cleverly redesigned the catalogue to feature items of use to survivors of the Asian tsunami earthquake disaster. As well as offering the opportunity to donate money, Oxfam can now offer supporters the chance to buy emergency supplies that go directly to help people affected by emergencies.
The “special emergency edition” of the online catalogue now offers items such as hygiene kits, emergency shelter kits, and a 45,000-litre water tank.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.