Lloyds TSB to donate 30p to NSPCC for each new online customer
Howard Lake | 1 December 2004 | News
Surely ‘Yule log on’ quips Lloyds TSB Internet Banking as it offers to donate 30p to children’s charity the NSPCC for every person that registers with the service in December 2004.
The affinity deal is part of Lloyds TSB’s partnership with the NSPCC, which it chose for its charity of the year 2004. During the year the bank is committed to raising £750,000 for the NSPCC and its sister charity in Scotland, CHILDREN 1st.
Matthew Timms, Lloyds TSB Internet Banking director, said: “Lloyds TSB Internet banking has nearly 1.7 million users and is the most popular UK financial service site. By simply donating 30p for every person that signs up during December, we’re hoping to raise a substantial amount for a great cause, at an extremely important time of year.”
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.