World Vision relaunches online affiliate programme for gift catalogue
Howard Lake | 8 November 2004 | News
World Vision has relaunched its online affiliate programme to promote its Alternative Gift Catalogue.
World Vision’s Alternative Gift Catalogue encourages supporters to buy gifts for Christmas with a difference. For example, shoppers can buy three chickens for £15 which will be given to a family in poverty in the developing world. In return the charity sends a personalised card the person on whose behalf the gift was made.
World Vision returns for the second year running to using the online affiliate marketing system of UKaffiliates.com. Participating Web site owners will earn 10% of sales generated, and they can benefit from a 30-day cookie. This means that they will earn income from someone who clicked through from their site to the World Vision site but didn’t get round to making a donation/payment for another 29 or 30 days.
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World Vision also uses online affiliate marketing to promote its child sponsorship fundraising.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.