Why your supporters are wealthier than you expect. Course details.

New edition of Marketing Management for Non-profit Organizations

Cover of Marketing Management for Non-profit Organisations, by Adrian Sargent (second edition)

Adrian Sargeant has updated his 1999 book on “Marketing Management for Non-profit Organizations” with a new edition which is published in December 2004.

The book covers both the theory behind non-profit marketing, and analyses key non-profit activities and areas such as fundraising, the arts, education, healthcare, volunteering, the public sector and the arena of social ideas.

The paperback version can be pre-ordered from Amazon.co.uk for £31.99.

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Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

Adrian Sargeant is Professor of Nonprofit Marketing at Bristol Business School.




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