Why your supporters are wealthier than you expect. Course details.

New head of marketing at Alzheimer's Society

Linda Seaward is the new head of marketing and publishing at the Alzheimer’s Society, a new post for the society.

Linda will be responsible for marketing strategy, brand marketing, publishing and new media at the Society.

Linda has over 20 years experience as an advertising creative, in the UK, America and the Far East.

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Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

Returning to the UK, Linda joined The Children’s Society as Head of Advertising & Creative Resources (later Head of Marketing Communications) where she had responsibility for the charity’s marketing, including a brand review and re-branding exercise. She also set up and ran the charity’s first website.

In 2002 Linda joined Age Concern England to take responsibility for marketing and brand marketing and to lead the marketing, publications marketing and web teams. During her time there, she ran the charity’s first ever national billboard advertising campaign to raise awareness of age discrimination and managed a UK-wide research survey on attitudes to ageism in Britain.

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