Great Fundraising Organizations, by Alan Clayton. Book cover.

New edition of Marketing Management for Non-profit Organizations

Howard Lake

Howard Lake | 24 October 2004 | News

Cover of Marketing Management for Non-profit Organisations, by Adrian Sargent (second edition)

Adrian Sargeant has updated his 1999 book on “Marketing Management for Non-profit Organizations” with a new edition which is published in December 2004.

The book covers both the theory behind non-profit marketing, and analyses key non-profit activities and areas such as fundraising, the arts, education, healthcare, volunteering, the public sector and the arena of social ideas.

The paperback version can be pre-ordered from Amazon.co.uk for £31.99.

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Great Fundraising Organizations, by Alan Clayton. Buy now.

Adrian Sargeant is Professor of Nonprofit Marketing at Bristol Business School.




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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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