Crazy Horse wins CPRE's below-the-line acquisition account
Howard Lake | 17 October 2004 | News
The Campaign To Protect Rural England (CPRE) has selected Tunbridge Wells-based brand response agency Crazy Horse to handle its below-the-line acquisition work.
Taking over the account from Whitewater Creative Services, Crazy Hose have begun work on brand development, strategy, creative and production. Their first campaigns will start to appear early in 2005.
Stephen White, Director of Fundraising and Supporter Services of CPRE, said: “We currently have nearly 60,000 supporters across England and we need to step up the level and quality of communications and fundraising with both warm and cold donors. We also want to use our direct marketing to ensure that our members are aware of the badly planned developments that are looming on their doorstep and help them understand that, together with CPRE, they really can do something to ensure their area is not damaged unnecessarily.”
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Crazy Horse said that in particular they will be “working with the charity’s marketing team to bring localised, integrated campaigns to the fore.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.