Youth Net UK acquires do-it.org domain name
Howard Lake | 6 October 2004 | News
Third Sector magazine today reports that volunteering resource do-it.org.uk, set up by Youth Net UK, has bought the do-it.org domain name for £1,131 after a four-year effort.
The do-it.org domain name, accordig to the magazine, was used by a Saudi businessman for a Web site advertising would-be brides.
The top-level domain name version of the UK site’s name was certainly worth acquiring: too often would-be visitors forget to add the .uk suffix, or journalists omit it. Of course, the charity could have saved itself some money by acquiring the key variations on its chosen domain name at the outset, or opting for a different domain name whose variations they could acquire.
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The volunteering site will not change its primary address, but has simply pointed the top-level domain name at the UK address.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.