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Waking up to fundraising

Howard Lake | 3 October 2004 | News

Pack of Kelloggs Special K cereal

We’ve had fundraising dinners, lunches, tea-parties, coffee mornings, so it was about time a charity took over the breakfast slot for its fundraising campaign.

In Breast Cancer Awareness month Breakthrough Breast Cancer is encouraging supporters to hold fundraising breakfasts and invite friends and family round.

The Breakfast for Breakthrough campaign is being supported by cereal manufacturer Kellogg’s and its Special K brand. The company is offering a fundraising pack for download from its Web site, and is encouraging supporters to register details of their events on the site.

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Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

Breakthrough is encouraging event organisers to use the Bmycharity service to solicit and handle sponsorship donations online.

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