Girlguiding UK to raise funds from branded Raleigh bicycles
Howard Lake | 30 September 2004 | News
Girlguiding UK and Raleigh have teamed up to design exclusive branded bicycles for Rainbows and Brownies: a percentage of the sales will go to the charity.
The partnership follows Girlguiding UK’s research which has found the introduction of branded goods highly popular with its younger members.
The Raleigh deal will complement the charity’s existing branded gift range, including Brownie Pyjamas, Rainbow Olivia dolls and its exclusive Kit Heath silver jewellery.
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The bikes are colourful and are decorated with Rainbows and Brownies logos and trefoils alongside the traditional Raleigh identity. It is expected that the range will be extended to cycling accessories including safety helmets and drinks containers.
The Brownie and Rainbow bikes are on sale through Girlguiding UK Trading Services priced at £114.99 and £84.99 respectively.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.