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Michael Gilbert on e-mail newsletter marketing

Non-profit technology expert Michael Gilbert has shared his thoughts on a model for e-mail newsletter marketing.

Michael developed the model following work on developing an online marketing strategy for a US educational campaign. He shares his thoughts on his site, Nonprofit Online News.

He looks at tactics in terms of direct and indirect marketing, calls to action and the newsletter itself. In a concise article he manages to offer a range of good practice recommendations and ideas. He concludes with a useful list of metrics on which an organisation can measure and improve its e-mail newsletter marketing.


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