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Michael Gilbert on e-mail newsletter marketing

Non-profit technology expert Michael Gilbert has shared his thoughts on a model for e-mail newsletter marketing.

Michael developed the model following work on developing an online marketing strategy for a US educational campaign. He shares his thoughts on his site, Nonprofit Online News.

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He looks at tactics in terms of direct and indirect marketing, calls to action and the newsletter itself. In a concise article he manages to offer a range of good practice recommendations and ideas. He concludes with a useful list of metrics on which an organisation can measure and improve its e-mail newsletter marketing.

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