4p for a flight and a £1 donation to charity on top?

Howard Lake | 28 July 2004 | News

The economics of low-cost airlines still seem to defy commonsense. Budget airline bmibaby this week offered some flights for as little as 4p and pledged to donate £1 per booking to a Birmingham hospital.

In fact, that donation offer was a one-day only offer to promote the airline’s new routes from Birmingham International. Airport. Still, on the launch day, the airline was offering a few one-way flights to Europe for just 4p and making the £1 donation for every booking made from Birmingham International Airport to the Birmingham Children’s Hospital. That certainly is a loss leader, but one that benefited the hospital.

• Sky narrows down choice to two charities (28 July 2004)
  
• Abbey still seeking applications for £100,000 from Camden groups (3 August 2004)
  
• Charity Commission consults on Welsh language service (4 August 2004)
  

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.