New name and logo for Digestive Disorders Foundation
Howard Lake | 24 July 2004 | News
The Digestive Disorders Foundation has been renamed CORE, and has been rebranded by M&C Saatchi.
The new name carries the strap line “fighting gut and liver disease”. It was unveiled by the charity’s Patron The Lord Carrington KG at a reception in London.
Jeremy Hemmings, Group Account Director at M&C Saatchi, described the new design as “a more approachable image, designed to broaden the organisation’s appeal and to reach out to a wider audience.”
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As the only UK charity that addresses the whole spectrum of gut and liver diseases, CORE intends to extend its remit beyond its medical research and information roles, to raise greater awareness of gut disease amongst the general public.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.