The Snowman to front Age Concern's winter freeze campaign
Howard Lake | 18 July 2004 | News
Age Concern, has recruited the children’s classic character , The Snowman, created by Raymond Briggs, as the face of its winter 2004 pin badge campaign to Fight the Freeze.
Today the charity is appealing to retailers to stock the badge and help it raise £100,000 to fund vital services for older people during the cold weather. The Snowman pin badges will be available to retailers across the UK from September.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.