The Snowman to front Age Concern's winter freeze campaign
Howard Lake | 18 July 2004 | News
Age Concern, has recruited the children’s classic character , The Snowman, created by Raymond Briggs, as the face of its winter 2004 pin badge campaign to Fight the Freeze.
Today the charity is appealing to retailers to stock the badge and help it raise £100,000 to fund vital services for older people during the cold weather. The Snowman pin badges will be available to retailers across the UK from September.
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About Howard Lake
Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Utopy.co (formerly GoodJobs). Researching massive growth in giving.