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The Snowman to front Age Concern's winter freeze campaign

Howard Lake | 18 July 2004 | News

Age Concern, has recruited the children’s classic character , The Snowman, created by Raymond Briggs, as the face of its winter 2004 pin badge campaign to Fight the Freeze.

Today the charity is appealing to retailers to stock the badge and help it raise £100,000 to fund vital services for older people during the cold weather. The Snowman pin badges will be available to retailers across the UK from September.


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