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The Snowman to front Age Concern's winter freeze campaign

The Snowman to front Age Concern's winter freeze campaign

Age Concern, has recruited the children’s classic character , The Snowman, created by Raymond Briggs, as the face of its winter 2004 pin badge campaign to Fight the Freeze.

Today the charity is appealing to retailers to stock the badge and help it raise £100,000 to fund vital services for older people during the cold weather. The Snowman pin badges will be available to retailers across the UK from September.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Research massive growth in giving.

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