Too many awareness days?
Howard Lake | 6 February 2001 | News
Awareness days and weeks are an established fundraising and campaigning tool for many charities. However, there are now twice as many such occasions as there were in 1996. To complicate matters the commercial sector now accounts for 10% of these days with events such as National Chip Week, National Toast Day, and Sausage Awareness Week. UK Fundraising features some of these days in our coming up column to help charities plan ahead.
Read Charities in competition for awareness days by David Batty at SocietyGuardian.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.