Stairway to fundraising success at Chelsea
Howard Lake | 13 July 2004 | News
An enterprising exhibitor at this year’s Chelsea Flower Show raised £1,588 for the
RHS Bicentenary Appeal by charging people to climb the stairs to his display’s gazebo.
Gardener Richard Drake encouraged visitors to make a minimum £1 donation to climb up the spiral staircase of a double layered ‘Belvedere’ gazebo on his stand. Those who climbed up got a fine view of the flower show. BBC TV’s Jenny Bond even introduced one of her daily reports from the top of the tower.
Richard’s initiative demonstrates that there are always new and different ways to generate income for charities from an event.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.