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Stairway to fundraising success at Chelsea

Howard Lake | 13 July 2004 | News

An enterprising exhibitor at this year’s Chelsea Flower Show raised £1,588 for the

RHS Bicentenary Appeal by charging people to climb the stairs to his display’s gazebo.

Gardener Richard Drake encouraged visitors to make a minimum £1 donation to climb up the spiral staircase of a double layered ‘Belvedere’ gazebo on his stand. Those who climbed up got a fine view of the flower show. BBC TV’s Jenny Bond even introduced one of her daily reports from the top of the tower.

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Legacy & In-Memory Fundraising Conference, September 2026

Richard’s initiative demonstrates that there are always new and different ways to generate income for charities from an event.

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