Campaign to help London charities benefit from donated goods service
Howard Lake | 23 June 2004 | News
The London Development Agency is supporting a campaign to help 110 London charities join In Kind Direct and benefit from companies’ surplus goods and equipment.
The charity In Kind Direct works to ensure that goods and equipment that companies no longer need go to a wide range of deserving causes rather than occupying valuable storage space or ending up in landfill sites.
The new London campaign is funded by the LDA, the Mayor’s agency for business and jobs. It will enable 110 London charities to join In Kind Direct’s network at a subsidised rate of £30. The charities will then be able to select the goods and equipment they need for between 5% and 10% of the usual cost. They will also receive £75 of vouchers, exchangable for items worth around £750 from In Kind Direct’s monthly catalogue. London-based businesses are also being targeted to become goods donors.
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Among the well-known London companies already working with In Kind Direct are Pentland, owner of the Speedo, Mitre, Berghaus and Red or Dead brands, Lever Fabergé, Whittard of Chelsea, Haggar Clothing, L’Oréal and Cavendish Textiles, part of the John Lewis Group.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.