Donordigital reports on effect of donated banner ads for client
Howard Lake | 12 June 2004 | News
US digital marketing and fundraising agency Donordigial’s latest newsletter demonstrates what can be achieved by securing donated banner ads.
Donordigital report in their latest newsletter how they secured donated banner advert space to help launch the American Lung Association’s annual State of the Air Report on how air quality affects people’s health.
The agency negotiated with AOL, Yahoo!, and others similar major online publishers to secure 10 million donated banner impressions. The banners were interactive and enabled people to enter their zip codes into them to find out how dirty – or clean – their local air was. In total about 300,000 people clicked on the banners to find out this information.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.