Car manual-style guide to men's cancer to raise funds
Howard Lake | 10 June 2004 | News
The Men’s Health Forum is selling a guide to men’s cancer to raise funds. The guide has been produced to look like a car manual, such as those published by car manual publishers Haynes.
The guide is being promoted as part of Men’s Health Week which runs from 14 to 20 June 2004. It has been produced with input from a range of other companies including cancer charities, pharmaceutical companies, the NHS, Royal Mail and Department of Health.
The Men’s Health Forum receives 50p for each copy sold.
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Dr. Ian Banks, MHF President and author of the Haynes’ cancer manual said: “The Haynes’ cancer manual is a very good example of an innovative way of working effectively with men. Men are used to using information presented in this format; the ‘body as machine’ metaphor resonates with the way many men think about health issues; and, of course, the concept introduces an element of humour – this helps men access health information and advice. We believe the manual is a small step in the right direction and we look forward to working with the Department of Health and others to take the action necessary reduce men’s risk of developing cancer.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.