Ten charities chosen to receive free promotional films
Howard Lake | 16 May 2004 | News
Digital broadcaster BSkyB has selected 10 charities for whom it will commission a free promotional film, as it hunts for one final overall charity partner.
Sky’s Make It Big campaign has ended with 10 charities supporting young people being selected to gain free promotional exposure. The films that BSkyB makes will be aired on The Community Channel, the not-for-profit TV channel.
The 10 charities were chosen from a total of 165 voluntary organisations which submitted their idea for a short film in the first phase of Sky’s Make It Big initiative, the broadcaster’s new approach to building a three-year partnership with one, or a consortium of, charities.
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The 10 charities are Barretstown, Chicken Shed Theatre Company, I CAN, The National Autistic Society/ASPIRE, NCH, The Prince’s Trust, Shelter, UK Youth, Whizz-Kidz, YouthNet UK.
The film ideas range from dramatic shock tactics illustrating issues faced by young people to aspirational and optimistic portrayals of the successes that can be achieved. Sky will now develop their ideas into a three-minute promotional film for each charity produced by The Media Trust, which will be premiered on the Sky platform this summer.
From the shortlist of 10, one charity will then be selected as Sky’s partner for the next three years in a new charity partnership to support young people.
Ben Stimson, Head of Corporate Responsibility at BSkyB, said: “The final charity partnership will have a further value of at least £1 million pounds to the charity partner. We are looking for a charity that will generate innovative ideas such as employee fundraising, cause related marketing and further broadcast opportunities to ensure that the value actually far exceeds this.”
Jane Mote of The Community Channel said: “There were some excellent and thoughtful film ideas submitted which will give the charities the chance to have their messages seen and heard on our UK-wide channel. The films will also provide a free fund-raising tool for the charities involved.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.