Great Fundraising Organizations, by Alan Clayton. Book cover.

Crusaid to benefit from new musical product

Howard Lake | 15 April 2004 | News

Crusaid the HIV/AIDS fundraising organisation and grant-maker is to receive funds from the sale of a new type of musical product that commemorates special occasions.

Crusaid will receive 25% of all commissions of a Muza, a new product from music production company Sound2.

A Muza is a specially composed piece of music available for purchase to commemorate special occasions such as birthdays, anniversaries, Christmas and memoriams. The composition is unique to the individual and can be tailored to suit preferred musical tastes – from classical to RnB. Sound2 has its own in-house team of classically trained musicians for the playing of a Muza, but clients can ask for specific performers to make their vision a reality if they so wish. The music is recorded at Sound2’s own production studios.

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