Early involvement in charity makes children more likely to give again
Howard Lake | 5 April 2004 | News
Young people are more likely to be long-term givers when they get involved in charity at an early age, according to a survey conducted by Giving Nation.
Giving Nation, the independent initiative working with secondary schools to get more
of the UK’s youth involved in charities, found that over three quarters of pupils surveyed had given to charity the last time they were asked. However, those who took part in Giving Nation’s first ‘G-Week’ (Giving Week) in July 2003, were 30% more likely to see themselves as future givers.
The survey revealed that girls are significantly more likely to give than boys, with mothers being identified as the person most likely to be seen giving time or money to charity. Over half of pupils that
participated in G-Week in 2003 stated that by taking part they were made more aware of charities’ work and had increased confidence in the role that charities play in society, including how donations are spent. Seventy per cent agreed that “It’s cool to volunteer and help people.”
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The NOP survey was conducted between September and October 2003, and surveyed 1989
students.
G-Week will take place from 26 June – 2 July 2004 in England and Wales and 1 – 7 June 2004 in N.Ireland and Scotland.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.