NSPCC online raffle raises £16,000
Howard Lake | 31 January 2004 | News
Revolution magazine features NSPCC’s online raffle last year as its campaign of the month for January 2004.
The campaign, handled by Charity Technology Trust (CTT), ran for five weeks in July and August 2003. The NSPCC aimed to raise £15,000 via the raffle and to raise awareness of the promotion among staff and corporate supporters.
The campaign involved a variety of e-mail messages. One was sent to 69,000 people, a targeted section of the NSPCC database, including any lapsed donors. A second, with the them ‘make the most of your holiday’, was sent to all subscribers to the NSPCC e-news publication. At the same time a button on the charity’s Web site’s home page linked to the raffle microsite. A third e-mail was sent to the 5,000 subscribers to CTT’s own raffle e-mail newsletter.
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Eight large companies including Computacenter, Scottish & Southern Energy, and Microsoft also promoted the raffle to their staff via e-mail. Staff were directed to raffle microsites that featured the branding of their employer.
The online raffle raised £16,000, beating the three previous online raffles that NSPCC has run with CTT. This is the highest amount ever raised by a single CTT online raffle. Peter Sweatman, chief executive of CTT, said: “”As online as a medium for ‘cold giving’ is growing, £16,000 – predominately from cold prospects – was a large amount for a one-off campaign.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.