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Charities should consider fundraising from their 'alumni', says report

Universities are not the only organisations with potentially valuable alumni, according to the McKinsey Quarterly’s latest report. All charities have former employees and volunteers.

The McKinsey Quarterly’s latest article, “Nonprofits’ untapped resource”, looks at the many former stakeholders that charities could seek support from.

“Former volunteers, employees, and program participants can be a great resource for nonprofit organizations, particularly when funds are tight”, suggests the article’s authors, April A. Chou, Charles Jordan, and Andrea R. Kilpatrick. “In addition to donating money, these alumni can share their time, professional expertise, and contacts.”

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Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

The article, while brief, gives several examples of how US non-profit organisations can foster valuable relationships with former staff, volunteers and clients.

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