National misTrust Web site
Howard Lake | 22 January 2004 | News
While some charities have been on the receiving end of campaigning using similar domain names, the nationalmistrust.org.uk site is not the negative site you might assume.
Several charities have suffered domain name problems as individuals have used similar sounding domain names to wage their campaigns against them. Coming across nationalmistrust.org.uk we assumed that this might be a similar site. In fact, it’s just plain silly.
The site has been set up by National Trust members, it seems, who delight in sharing photographs of themselves at National Trust properties behaving “a downright inappropriate manner”. We didn’t spot anything indecent – apart from one “moonie”, just vaguely humorous pictures.
Advertisement
While the site might be regarded as affectionate towards the National Trust, its use of a very similar typeface and logo to that of the National Trust is inadvisable.
The existence of the site shouldn’t cause the National Trust any problems, but it just goes to show that domain name issues are still a cause of concern for charities.
Related posts
Oxfam says "we don't want your money"
Newspaper charity appeals but minimal coverage on their Web sites
Mystery shopping exercise looks at charity responses to Haiti earthquake
American Red Cross finds personal appeals from friends motivate social media users to give
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.