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Corbis exceeds $1 million image donation goal

Howard Lake | 21 January 2004 | News

Image licensing company Corbis has already given charities and non-profits around the world over $1 million worth of image licensing, and will be extending the programme into 2004.

If you’re looking for top quality graphics to enhance your charity’s annual report or Web site, you should be pleased to learn that Corbis is extending its charity licensing programme for a further year.

In one of the largest initiatives of its kind in the image licensing industry, Corbis waived more than $1 million in licensing fees to charities and non-profit organisations around the world last year. The
company has now announced that it will extend the programme for 2004, donating
another $1 million “to help non-profits tell their important stories.”

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The program originated in 2003 as part of the company’s year-long celebration of the 100th birthday of Dr. Otto Bettmann, founder of the Bettmann Archive. Owned by Corbis since 1995, the Bettmann Archive is one of
the world’s largest and oldest collections of photographs, containing 11.5 million images. Corbis clients frequently tap these images for use in everything from product packaging and ad campaigns to books, magazines, and documentaries. Photos in the archive range from iconic images of human
history to depictions of everyday life.

“It’s always our business to help clients tell their stories with impact that goes beyond words,” said Steve Davis, chief executive officer of Corbis. “The image donation program was so well received around the world last year that it is our privilege to continue supporting non-profits by
giving them access to the world’s foremost visual record.”

Charities and non-profit organisations in the UK are again eligible to participate in the 2004 image donation program. Beneficiaries in 2003 included Macmillan Cancer Relief, Royal College of Surgeons and
Westminster MENCAP.

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