86% of US nonprofits plan to increase online fundraising, says survey
Howard Lake | 16 January 2004 | News
A survey of US nonprofits by online fundraising company Kintera found that 86% of the respondents plan to increase their web-based fundraising efforts in 2004 compared to 2003 levels.
Of those surveyed, only 6% expected to maintain online fundraising efforts at 2003 levels, with 8% expecting to decrease their online fundraising activity in 2004 compared to 2003.
The poll was conducted online last month by Kintera so the self-selecting participants are unlikely to be representative.
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“The Internet has gone from being one of several channels used by nonprofits for fundraising to being – in some cases – the primary vehicle being used to generate donations, says Dr. Harry Gruber, founder and CEO of Kintera, which launched its “software as a service” business in the first quarter of 2001.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.