Macmillan launches e-mail newsletter for City workers
Howard Lake | 16 December 2003 | News
Macmillan Cancer Relief has launched its first e-mail newsletter targeted to city workers.
Distributed bimonthly, “City e-news” will update subscribers on the latest news from the charity, as well as promoting the events section on the Macmillan Web site. The charity hopes to encourage City workers to sign up to run the London Marathon or the Cycle Brazil overseas challenge.
The newsletter’s design, distribution and administration is handled by Charity Technology Trust’s specialist e-mail marketing tool for charities.
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City e-news will initially be e-mailed to around 1,500 Macmillan supporters in the City, and there are plans to roll out the concept to wider groups of Macmillan supporters in the near future.
Lisa Irwin, City Corporate Development Manager, Macmillan Cancer Relief, said:
“We’re very excited about the launch of City e-news as it means we can communicate with our supporters in the Square Mile in the way that is most convenient to them. We have great hopes that the “live” format with direct links to our website will see an increase in event sign ups and forge greater links with our corporate partners.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.