Clangers to raise funds for Alzheimer's Society
Howard Lake | 10 December 2003 | News
The Alzheimer’s Society has been granted a licence to use the cult 70’s children’s TV characters the Clangers in a pin badge campaign.
Five exclusive pin badges, manufactured by The Big Badge Company, featuring members of the Clangers family and the Soup Dragon will be available. They will be launched to coincide with the Society’s Alzheimer’s Awareness Week in July 2004 and will raise money for people with dementia, their carers and families.
The use of children’s TV characters is apt because Alzheimer’s Awareness Week 2004 aims to help children and young people understand what dementia is and how it might affect someone they know – a parent, grandparent or neighbour.
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Stephanie Smith, Alzheimer’s Society director of fundraising, said: “We are very excited about the launch of these pin badges. The Clangers will appeal to many generations and for many of us will bring back childhood memories. Next year will be a very nostalgic time for us as a Society as we are celebrating our 25th anniversary in 2004. We hope that retailers will come onboard to sell the badges, to help make 2004 a year to remember.”
The pin badges will be offered for a donation of £1 each.
The Big Badge Company, a division of CRM agency Louis Kennedy, is producing the pin badges, supplying its marketing services at no cost to the Society.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.