Three more nude fundraising calendars
Howard Lake | 26 November 2003 | News
The phenomenon of stripping off to raise funds for charities continues unabated.
Three of the latest nude fundraising calendars are those of builders in north Cornwall, property industry workers, and male members of a cathedral choir.
The 24 builders are raising money for Boscastle Church with their calendar, launched today. The Bishop of Truro, the Right Reverend Bill Ind, has given the calendar his blessing.
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The property industry fundraising calendar was dreamed up by Goldcrest Homes after one of its staff appeared semi-naked in a recent advertising campaign. The company then persuaded others working in the industry to appear in a nude calendar to raise funds for Moorfields Eye Hospital, the NSPCC, Chicken Shed Theatre Company, the Variety Club, and other charities.
The response to the request was so positive that the calendar, launched on 21 November 2003, features 18 months rather than the standard 12. The calendar features staff from Goldcrest Homes, Prime Place Homes, Crest Nicholson, Currell Estate Agents, and Linden Homes, amongst others. All the models appear semi-nude and although their faces are not shown in the calendar, a clue is given to reveal their identity.
So far the calendar has raised £50,000. It is available from Goldcrest Homes on 0207 348 6681.
The “Heavenly Hunks” of Portsmouth Cathedral Choir Association have published another fundraising calendar after the success of their first. Last year’s raised raised £3,000 for the EC Roberts Centre in Portsmouth. This year’s edition has already generated orders from Thailand, Australia and the USA.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.