WSPA to raise funds with animal ringtones from Orange
Howard Lake | 21 November 2003 | News
The World Society for the Protection of Animals (WSPA) is to benefit from ‘calls of the wild’, new animal ringtones from Orange.
While other people’s mobile phone tones can often drive us wild, WSPA and Orange hope that their new ‘calls of the wild’ will make a difference for animal welfare.
Available exclusively for a limited time only on Orange World and www.orange.co.uk from 24 November 2003, the ringtones will bring the sounds of nature to you wherever you are.
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Richard Brooks, Head of UK Fundraising at WSPA said: “The support of Orange and its customers who use these amazing ‘calls of the wild’ will make a real contribution towards WSPA’s work with animals around the world.”
Orange has ensured that all songwriters’ royalties will go to help animals through the work of WSPA to raise the standards of animal welfare throughout the world, with WSPA receiving a donation each time a ringtone is downloaded onto a mobile phone.
Recorded in the wild and produced as a selection of digital sounds, Animal Ringtones is the creation of musicians Thomas Dolby Robertson, president of
Retro Ringtones LLC, and his Production partner Kevin Wooding. From the chirp of the grey tree frog to the roar of the Siberian tiger, there are over 40 Orange Animal Ringtones to choose from.
Vivienne Adshead, Head of Commercial Content Delivery, Orange UK, said: “Many of us are guilty of cringing at other people’s ringtones. Orange believes that mobile ringtones should be fun and we think the ‘natural’ sounds of Animal Ringtones provide people with their own piece of the wild, no matter where they are.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.