Time is money for ChildLine
Howard Lake | 16 October 2003 | News
BT is donating proceeds from every call to its speaking clock service this week to ChildLine.
Callers to the 123 number from 13-20 October 2003 will hear the voice of 12-year old Alicia Roland speaking the current time. She won this role in a nationwide competition, part of BT’s Big Listen campaign, a week of activities that encourages adults to listen to young people and raise funds for ChildLine.
Each 10 second time announcement is preceded by Alicia saying “It’s time to listen to young people.”
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Each call to the speaking clock costs 10p and BT is donating every penny of this to ChildLine.
This is not the first time that a charity has benefited from the BT speaking clock service. In March 2003 Lenny Henry’s voice gave the time and raised over £200,000 for Comic Relief. Alicia becomes only the fifth voice to have acted as the speaking clock since it was first established in 1936.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.