Royal Hospital appoints first agency to increase donor base
Howard Lake | 27 September 2003 | News
Marketing communications agency Feel has been appointed by the Royal Hospital for Neuro-disability to develop and implement a new donor acquisition strategy and reposition their brand.
Feel beat the other shortlisted agencies because of its “ambitious and creative ideas”. The hospital felt they were able to demonstrate a comprehensive plan to achieve long-term sustainable income for the hospital, while showing a clear understanding of the work and ethos of the hospital.
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The team from Feel also presented strong ideas aimed at positioning the Royal Hospital on the basis of its international reputation for clinical excellence and innovative research, and showed an ability to communicate this to prospective donors and the wider community.
Gaz Daly, Director of Fundraising at the Royal Hospital for Neuro-disability
said: “I am confident that Feel will enable the hospital to reach a new audience as well as re-engage our existing supporters. Their creative and professional approach will increase revenue and, importantly, increase
awareness of the hospital’s work – essential if higher levels of income are to be sustained in the long-term.”
Stephen Chandler, Managing Partner of Feel, said: “As well as securing a sustainable donor database, we’re aiming to make them synonymous with excellence in treating brain trauma, nationally. The hospital is a sleeping giant that deserves
global recognition and support, and we’re thrilled to be given the chance of
helping them realise that goal.”
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.