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Boots wins award for best online CCI reporting

Howard Lake | 25 September 2003 | News

High street retailer Boots plc, has won the Gold Hallmark Award for the best online
reporting of its community and charitable activities.

The Hallmark Awards, designed by CAF (Charities Aid Foundation), recognise
and encourage innovation, creativity and best practice by rewarding those companies that most effectively promote their corporate community investment (CCI) on the Web.

The judges gave high marks to Boots in each of the four criteria – content, communication, credibility and
comparability. According to Samantha Stotland, Hallmark Award judge and CAF
Company Services Manager, “the Boots Web site stole the show because of the clarity with which it effectively communicated the company’s CCI activities to both staff and the wider community.”

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The Co-operative Bank received the Silver Hallmark Award for its ‘ethics action web pages’, ‘opportunity for feedback’ and its
‘down-loadable grant applications and extensive ./guidance’.

“Both sites are excellent examples of what an integrated approach, stakeholder engagement, creativity and resources can achieve when reporting community involvement on the Internet,” said Ms Stotland.

Barclays, BT, National Grid, Kelloggs, Dixons, Cargill, BHP Billiton and GlaxoSmithKline were all highly commended by the judges. Over 600 company Web sites were reviewed against the Hallmark Awards judging
criteria, developed in partnership with Next Step Consulting, the London-based consultancy specialising in corporate environmental and social communications.
The list of websites was gathered using an interactive directory of companies on www.CCInet.org – a CAF website which promotes best practice in community investment reporting and provides profiles and links to hundreds of organisations working in the field of CCI.

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