Fundraising Everywhere - The Art of Fundraising

Fundraising manager launches leadership Web site

Howard Lake | 24 September 2003 | News

Fundraising Manager Martin Edwards has launched trustedleader.org, a free guide to leadership that focuses on how to build and maintain trust.

Winning and maintaining the public’s trust is a concern exercising some of our political leaders right now. Fundraising manager Martin Edwards has therefore chosen an apposite time to launch his new leadership Web site that focuses on how to

build and maintain trust.


It is a a free, not-for-profit guide. It details how to manage and motivate people in the workplace, and importantly for

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fundraisers, how to reduce staff turnover and increase results. Features

include the Six Keys to Trust (behavioural traits of trusted leaders); daily

tips; and regular profiles of trusted leaders starting with Terry Waite and

Home-Start’s Margaret Harrison.


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