The important role that charity CEOs play in sharing fundraising messages via social media has been recognised at the third annual Social CEO Awards.
The awards were hosted by JustGiving, and saw more than 150 CEOs nominated, resulting in 30 finalists from a wide range of charities, chosen for their ability to bring transparency, personality and life to their organisations through their social media presence. Winners included Peter Wanless from the NSPCC, Ruth Sutherland from the Samaritans and Frances Crook from the Howard League for Penal Reform.
Three new individual awards were also introduced this year, to recognise the social media presences of senior leaders, and up and coming voluntary sector talent. The NCVO’s Karl Wilding won Best Senior Leader, with Best Trustee going to Leon Ward for his work at Uprising, Plan International UK, and Brook, and Rising Star awarded to Endometriosis UK’s Angela Style.
Award co-founder Zoe Amar, Director of Zoe Amar Communications said:
“2015’s winners have adopted digital as a natural part of how they live and work, using social media strategically to champion their cause, grow their organisation’s networks and to influence opinion. They show how charity leaders can use social media to help their charity’s brands punch above their weight and demonstrate the difference they make.”
Also at the event, Amar and joint co-founder Matt Collins, managing director of Platypus Digital, launched a downloadable guide, Digital Leadership – How to Survive and Thrive as a Social CEO,in association with JustGiving. The guide covers key subjects such as how to take advantage of digital and social media opportunities, and how to manage the threats, with insights and case studies on a range of subjects from fundraising and culture change, to stakeholder management and transparency.