Justgiving launches online payroll giving service
Howard Lake | 31 August 2003 | News
Online giving service Justgiving has launched a new service to make payroll giving ‘fast, easy, fun and interactive.’
The Justgiving payroll giving solution allows employees to choose from over
600 charities to donate to, without being restricted by a Professional Fundraising Organisations (PFO). As such smaller charities can benefit from the payroll giving scheme just as much as their larger
counterparts, says the online giving service.
The Justgiving solution automates
administration processes and reduces associated costs for employers, using the benefits of online giving.
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By identifying donation milestones and communicating them to the workforce, Justgiving believes that its service can make payroll giving “more engaging and interactive and bring the benefits of payroll giving such as improved levels of staff motivation and retention to the organisation.”
David Brocklebank, sales and marketing director, Justgiving, says: “Too often, companies and employees are guided by PFOs who typically encourage fundraising to be directed towards the larger charities.
However people are more likely to donate to a cause that they feel passionately about and this will differ from person to person.
Justgiving allows employees to select the charity of their choice without any pressure from the PFO and in their own time. In
facilitating this process, the employer is perceived as supporting causes which are important to each member of staff.”
Justgiving contrasts its online service to the current paper-based system used by many payroll givers. Currently if employees want to participate in a payroll giving scheme, they usually have to complete a form by hand, pass the information to
the human resources or finance department where the information will be manually entered into the company’s payroll system. In medium to large organisations, says Justgiving, this often requires the services of at least one full time employee.
Justgiving points out that its service will therefore offer administrative savings for medium to large companies. In addition, “it will make it easier for smaller organisations to offer payroll giving in the first place.”
Justgiving enables one off and regular donations to be made so for
example, if an employee is running a marathon, all sponsorship of the
individual by colleagues can easily be processed through payroll giving.
Employees can review and modify their charity choice in response to emergency appeals, a key event in their own life such as a wedding or birthday, or to support individual sponsorship of friends or family.
Justgiving say that their solution is “simple to integrate into an organisation’s existing systems and no specialist intranet is needed.”
Justgiving is offering free set up for organisations who sign up for its
payroll giving solution before 31 October 2003. The full price after this
time will be £12,500.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.