NEC launches click-to-give online word tree

Howard Lake | 22 August 2003 | News

• Tagged with:
• Digital

Computer manufacturer NEC has launched Ecotonoha, a cross-between an environmental click-to-give Web site and a mass-participation artwork.

Ecotonaha is a virtual tree or “online word tree” where visitors can add a leaf in the form of a message. Thousands of people are contributing messages and growing a new tree each day.

From July 14 to December 25 2003 NEC will plant a tree on Kangaroo Island, Australia, for every 100 signatures or leaves added to Ecotonaha. As with other click-to-give sites, visitors are permitted to add a maximum of one signature each day.

For a visually pleasing way of giving online visit Ecotonaha.

• Web tool to help voluntary sector use Investors in People framework (31 August 2003)
  
• Colour-blind friendly Web design (1 September 2003)
  
• Institute of Fundraising seeks session proposals for Convention 2004 (3 September 2003)
  

Related posts

UK Fundraising

22 June 2005

CAF launches TV campaign to promote tax-efficient giving

UK Fundraising

25 June 2005

Video company at Perfect Pitch

UK Fundraising

27 June 2005

Sarah Hughes sets up as independent new media consultant

17 November 2010

BBC Children in Need to use Postcode Anywhere to speed up donations

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.