NEC launches click-to-give online word tree
Howard Lake | 22 August 2003 | News
Computer manufacturer NEC has launched Ecotonoha, a cross-between an environmental click-to-give Web site and a mass-participation artwork.
Ecotonaha is a virtual tree or “online word tree” where visitors can add a leaf in the form of a message. Thousands of people are contributing messages and growing a new tree each day.
From July 14 to December 25 2003 NEC will plant a tree on Kangaroo Island, Australia, for every 100 signatures or leaves added to Ecotonaha. As with other click-to-give sites, visitors are permitted to add a maximum of one signature each day.
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For a visually pleasing way of giving online visit Ecotonaha.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.