Sight Savers offer online affiliate programme
Howard Lake | 12 July 2003 | News
Sight Savers International is the latest charity to test paying Web site owners for donations generated on their sites through banner ads.
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Sight Savers are using the services of online affiliate programme management company AffiliateWindow.com. The charity is asking AffiliateWindow’s network of Web site owners to run one or more of their three banner adverts/buttons on their sites. The charity will then pay 10% of the value of any donations generated as a result of visitors clicking through from these banners to the Sight Savers Web site and making an online donation.
Sight Savers will pay Web site owners for any donations generated within 30 days of such a click-through.
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Matt Blake, Web site co-ordinator at Sight Savers, told Third Sector magazine: “paying a fee to Web sites only when visitors make a donation seems like a highly cost-effective route to increase both the awareness of our work and the funding to carry it out.”
Sight Savers joins Save the Children, the Institute for Cancer Research, the British Red Cross, and World Vision in offering commission on donations/payments to Web site owners who can generate results.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.