Full marks for the best Face-to-Face Fundraiser in London

Howard Lake | 22 June 2003 | News

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• Individual giving

The Public Fundraising Regulatory Association (PFRA) has just completed a test campaign of mystery shopping in London, with the result that almost a third scored full marks for politeness with the average score being as high as 92% when taken across all the fundraising agencies working in London.

Mystery shopping is a quality control technique where trained canvassers allow themselves to be approached on the street by face-to-face fundraisers in order to assess them against the PFRA Code of Practice.

The results described 296 as friendly and courteous and when asked, fundraisers made it clear that they are paid whenever asked and highlighted this issue without prompting in a further 72% of cases.

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.