World Vision expands its affiliate marketing online
Howard Lake | 16 August 2003 | News
Following its trial of online affiliate marketing with its great-gifts.org catalogue, World Vision is expanding this approach to its core child sponsorship fundraising.
World Vision has expanded its partnership with ukaffiliates.com and its network of sites that carry its’ merchants banner ads. The charity is offering five banner ads and buttons.
These bear the animated message “poverty kills a child every 3 seconds. Stop the suffering. Become a child sponsor… and save children’s lives. Click here to sponsor a child now.”World Vision will pay Web site owners £20 per child sponsor generated.
World Vision joins the British Red Cross as a partner of ukaffiliates.com. The Red Cross pays 7.5% of one year’s donations, with a cookie length of 30 days.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.