Full marks for the best Face-to-Face Fundraiser in London
Howard Lake | 22 June 2003 | News
The Public Fundraising Regulatory Association (PFRA) has just completed a test campaign of mystery shopping in London, with the result that almost a third scored full marks for politeness with the average score being as high as 92% when taken across all the fundraising agencies working in London.
Mystery shopping is a quality control technique where trained canvassers allow themselves to be approached on the street by face-to-face fundraisers in order to assess them against the PFRA Code of Practice.
The results described 296 as friendly and courteous and when asked, fundraisers made it clear that they are paid whenever asked and highlighted this issue without prompting in a further 72% of cases.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.