Topman t-shirts to raise funds for Everyman
Howard Lake | 27 May 2003 | News
For the second year running retailer Topman will be selling T-shirts in June to raise funds for Everyman during male cancer awareness month.
June 2003 marks the sixth annual everyman male cancer awareness month. This year’s T-shirts from Topman feature a tongue-in-cheek approach to this serious issue.
David Shepherd, Topman Brand Director, said: “It is important for us to tackle the topics in quite a humorous way to make it more accessible to our customer and I think we have achieved that. We managed to double our donation last year from the previous year and raised £42,000.”
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The eye-catching T-shirts and vests, with slogans such as ‘Guy’s you gotta check out your¦’ will go on sale in Topman stores nationwide from May 25th and will retail at £15. Topman will be donating £5 from the sale of each T-shirt to everyman.
Celebrities who have offered their support in association with everyman include, Dermot O’Leary, Harvey (So Solid, T4), Neil Harris, David Ginola and Graham Norton.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.