Give or take? Teachers and pupils put to the test
Howard Lake | 22 May 2003 | News
What would you do with £500 if you were given it for free? Keep it or donate it? Giving Nation is launching a viral e-mail campaign to help find out.
Giving Nation will be giving away £500 to two lucky winners, one 11-16 year old and one teacher, to spend during G-Week, 23-27th June. They will then get to spend the cash as the majority of voters in their category voted.
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Any visitors to www.g-nation.co.uk can play the game for fun but only secondary school teachers and 11-16 year olds are eligible to enter and win.
The month-long “Are you a giver or a taker?” campaign will be promoted to pupils with viral e-mails produced by Revolver Design Ltd. These will be sent directly to 40,000 11-16 year olds across the UK and promoted across a variety of on- and offline youth Web sites, magazines and postcards. The teachers’ viral is being promoted via the education press and direct mailings.
The winners will be announced during the first ever G-Week (23-27 June in England and Wales and 16-20 June in N.Ireland and Scotland). This is a national week-long celebration of young people’s fundraising, volunteering and campaigning activities, when hundreds of schools will reflect on the value and impact of their charity-related work and/or participate in charitable activities.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.