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"Chuggers" viral email wins Channel 4 award

A viral email featuring a photo of a spoof street sign in London’s Camden pointing to “Charity Muggers” has won an award in Channel 4’s Germ viral marketing awards.

Neil Hepburn’s ‘Welcome to London’ was described as “a spoof Camden street sign with a bit of honesty”.

The Germ awards were open to the general public and UK digital creative agencies.

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Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

“If a viral provokes laughter, anger, controversy or confusion, then I’d say it was successful”, Neil Hepburn told The Guardian.

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