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Bhs raises over £73,000 for Diabetes UK
Howard Lake | 29 April 2003 | News
A challenge to one member of staff has mushroomed into a company-wide year-long fundraising campaign for Diabetes UK by Bhs employees.
Diabetes UK Chairman, Sir Michael Hirst, yesterday received a £73,000 cheque from Bhs Director, Philip Green, at the company’s head office in London. The cheque was presented following a year of fundraising activities by Bhs employees.
The company’s support for the charity came about during a meeting in 2002 when Philip Green challenged Keith Smalls, Regional Development Director, to try and lose a few pounds. Keith agreed and also decided to take part in the Great North Run. Bhs chose to support Diabetes UK as Keith has the condition.
The challenge snowballed into a company-wide initiative to raise money for
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the charity. Employees were involved in dozens of fundraising activities
to raise the money including, collecting tins in all 162 stores, selling
badges at checkouts, a clothing sample sale at head office in London and white water rafting.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.