NPSCC launches entertainment. FULL STOP initiative
The entertainment.FULL STOP. initiative will raise funds through donations, promotions and tickets sales at a range of special activities.
Film premieres, plays, musicals and restaurants are involved in this new initiative. Partners already committed include Clear Channel Entertainment, Ticketmaster, The Old Vic Theatre, Really Useful Theatres, Working Title, Universal, BMG, and UBC Media Group, producers of the Hit 40 UK.
The initiative will run throughout May 2003, with a West End Theatre Promotion running from 19 May to 15 June 2003.
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